90% of prospective clients will research you online before reaching out. Having a positive profile in search results, including a profile picture for validation is an important first step in building trust with potential clients.
Adviser Ratings is a Google-verified, independent rating platform that displays advisers’ consumer ratings in Google search results. Advisers with at least one review will have a rating out of 5 stars shown.
How it Works:
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Unclaimed Profile with No Reviews: If you have not claimed your Adviser Ratings profile and it has no reviews, your profile will still appear in a Google search, but it will not show any ratings or reviews.
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Claimed Profile with Reviews: When you claim your profile and receive at least one client review, your profile can show a rating out of 5 stars in search results. If a client leaves a positive review (e.g., a 100% rating), this will reflect in a five-star rating under your profile link.
The Importance of SEO for Financial Advisers
Adviser Ratings has optimised its site for search engine visibility, enhancing the likelihood that adviser profiles will rank higher in search results. This process is known as Search Engine Optimisation (SEO), and as the platform’s SEO improves, so does the visibility of individual adviser profiles.
Get More Reviews for Better SEO Results
An easy way to improve your profile’s SEO is by gathering more client reviews. Each review brings additional traffic to your profile, increasing its relevance in search engines. Simply put, more reviews lead to better SEO performance, and better SEO means a higher ranking in search results.
Stand Out from the Crowd: Improve Your Adviser Ratings Profile
You can further boost your profile’s SEO and enhance your online presence with these simple steps:
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Share Your Profile
Use the free resources available in your portal—widgets, buttons, and badges—to share your profile link across platforms. Ensure your profile has a professional photo and up-to-date information. -
Request and Share Reviews
Encourage clients to leave reviews to strengthen your online reputation. Share these reviews directly from your Adviser Portal to LinkedIn, Facebook, and other social networks to increase traffic and improve your search ranking. -
Publish Articles
Write articles for Adviser Ratings, such as the Ask an Adviser series, and share them to improve your SEO. Pages with frequent, relevant traffic are ranked higher in search results.