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Your Adviser Status badge

Your Adviser Status Badge helps consumers navigate the variability of advice quality by providing a helpful indicator when comparing adviser profiles.

All advisers on our platform have passed the minimum requirements. As your experience grows and your ASIC record and client engagement evolve over time, your Status Badge may change.

Status badges
How is my status badge determined?

How your Status Badge works
Your Adviser Status Badge works much like a credit score. It reflects multiple factors that build strength over time. While some single actions, such as receiving new client reviews or updating your record with ASIC, may result in an immediate status badge change, most improvements come from consistency across qualifications, education, memberships, compliance, experience, and client engagement. Just like a credit score, meaningful and lasting improvements are built steadily, and some factors may be slow-moving or outside your control.

Our scoring methodology
The scoring framework was developed in collaboration with independent academics and economists and is protected as a patented methodology. We are transparent about the types of factors considered (See, "What factors influence my Status Badge?" below). However we cannot disclose the underlying algorithm or the specific weightings applied to each component of the status score. This is to protect the integrity of the rating system and ensure it remains robust, fair, and fit for purpose as expectations evolve across consumers, advisers, and regulators.

(Our methodology was updated in November 2021 after a large-scale review of adviser scoring. We continue to update it to reflect current regulations, industry standards, and consumer expectations. You can view our white paper, ‘The Evolution of the Adviser Ratings Scoring,’ here.)

What factors influence my Status Badge?

Your badge score combines data from official registers and client engagement. The main components are:

1. Qualifications & Education

2. Professional Associations & Memberships

  • Memberships to recognised industry or professional associations, as listed on ASIC.

  • Memberships help demonstrate commitment to professional development and ethical standards.

3. Experience

  • Number of years recorded as a practising adviser on ASIC’s register.

4. Compliance & Conduct

  • Compliance checks and CPD compliance.

  • Any bannings, disqualifications, or restrictions recorded on ASIC.

5. Client Reviews

  • Reviews left by clients on Adviser Ratings.

  • Positive engagement with clients is considered alongside professional credentials.

Where does the information come from?

To standardise adviser profiles, we import details directly from the ASIC Financial Advisers Register (FAR).

  • Only the information current on ASIC will appear on your Adviser Ratings profile.

  • If details are missing or outdated, they must first be updated with ASIC (your licensee can usually do this).

  • Once ASIC updates are complete, the new information will flow through to Adviser Ratings in our next system refresh.

  • Client reviews and ratings are collected directly through the Adviser Ratings platform.

Next: Can I improve my Status Badge?