Adviser Ratings is designed to support licensed financial advisers in building visibility, credibility, and trust online.
Every adviser listed on the Financial Advisers Register (FAR) automatically has a profile created on Adviser Ratings. However, only claimed profiles can be actively managed and optimised, giving you control over how you appear in search results and on our platform.
Key Benefits of a Claimed Profile
Appear Prominently in Search Results
Adviser Ratings profiles rank highly in Google search results—especially those with a photo, bio, and client reviews. This presence reinforces trust and helps validate your credentials when potential clients are searching online.
Google-Verified Reviews
We operate a Google-verified star rating system, meaning client reviews on Adviser Ratings support your broader online reputation. This can be particularly influential given that over 90% of consumers research service providers online.
Verified Enquiries at No Cost
Our platform includes a free leads service, carefully moderated by our team. Each enquiry is reviewed before being passed on to you, helping ensure quality and reducing noise. There are no advertising fees or paid listings—visibility is based on the strength of your profile.
How to Optimise Your Profile
To get the most from your presence on Adviser Ratings:
- Keep your details current
Ensure your contact details, services offered, and licensing information are up to date. - Add a professional photo and bio
A complete profile builds immediate trust. Consider adding a short video introduction for even greater engagement. - Request client reviews
Encourage existing clients to leave feedback. More reviews can improve your visibility and help prospective clients feel confident in reaching out. - Ensure your professional listings with ASIC are up to date
Make sure your professional memberships and certifications are reflected on the financial advisers register. This helps strengthen your profile’s credibility and boosts consumer confidence. - Use your reviews and your profile in your marketing
Share your Adviser Ratings profile or individual reviews on your website or social media channels. You can also embed our dynamic review widget to your website enhance trust for site visitors.
Claim Your Profile
If you haven’t already, claim your profile to start benefiting from the tools and visibility our platform offers. It’s free, takes just a few minutes, and helps ensure you’re represented professionally when consumers search for advice.
Visibility Case Study
One adviser recently lost a $15 million client after failing to appear credible in a Google search—no photo, no reviews, no online trust signals. The client’s children recommended an adviser who did have a visible, trusted online presence.
Read the full story
This highlights the importance of maintaining an up-to-date and visible online profile. Adviser Ratings helps you establish a strong digital footprint where it counts
"Based solely on the influence of the Adviser Ratings Platform, our two newest clients searched google for advisers in their local area and found your site. They did their research using your site, got a virtual feel and felt confident enough to request appointments"
- Ben Nielson, Adviser